Yes, there are eaters who think it in their interest that food just be as cheap as possible, no matter how poor the quality. But there are many more who recognize the real cost of artificially cheap food — to their health, to the land, to the animals, to the public purse.Michael Pollan
"You Are What You Grow"
New York Times, April 22, 2007
(Mr. Pollan is also the author of The Omnivore's Dilemma)